Recent funding permits Match Hub to advance with online-to-offline marketing strategy to handle challenges in decrease tier cities in Indonesia.
JAKARTA, Indonesia, April 20, 2022 /PRNewswire/ — A technology-driven well being and wellness firm based mostly in Indonesia, Match Hub, is increasing its offline health facilities to 50 branches throughout 15 cities by the tip of 2022, including Bogor, Depok, Bekasi, Bali, Sidoarjo, Yogyakarta, Solo, Gresik, and different tier-2 and tier-3 cities to the listing, whereas concurrently experimenting its on-line technique and creating an internet health platform.
This marketing strategy is made potential from the newly acquired USD 3 million seed funding led by International Founders Capital (GFC), a Berlin-based enterprise capital agency, with participation from world consumer-tech investor Goodwater Capital and a spread of first-class angels, together with Abhinay Peddisetty, Steven Wongsoredjo, Robin Tan, Benedicto Haryono, and Philip Tjipto, to not point out the endless help from Match Hub’s first investor, Trihill Capital.
Reachable and Inexpensive Health Amenities
From collected enterprise knowledge, the corporate has seen growing calls for and desires for health and wellness facilities which might be close to the neighborhood and with glorious hygiene at cheap charges. Addressing this public wants, Match Hub plans to develop its offline companies in decrease tier cities.
“We hope that the opening of recent branches will resolve the difficulty on lack of reachable and inexpensive gyms within the coronary heart of Indonesian neighborhood,” stated Timothy Situmeang, Match Hub’s Senior Progress Supervisor. “So far, this enterprise mannequin has efficiently captured a broader market with 40% of Match Hub’s members being first-time health club go-ers, followed-up with big curiosity in private coach companies.”
The demand for inexpensive gyms occurs to additionally exist exterior Java, as confirmed from Match Hub’s latest growth in Makassar and Manado. “We’ve obtained nice enthusiasm from our shops in Manado and Makassar, with 1000’s of individuals registered to our gyms even earlier than we formally launched these branches. This serves as a powerful proof on calls for and desires for folks exterior Java,” added Timothy.
Mini Studios and Health Tremendous App
As well as, Match Hub additionally proclaims additional plans to supply accessible health services to the general public by introducing mini health studios specifically ClassHub, and making a health tremendous app. Deliberate to be launched in Q3 2022, ClassHub will supply particular health courses for a extra segmented market.
The concept got here from big enthusiasms of individuals in search of inexpensive wellness studio. Throughout this one-year operation, group health and wellness courses provided by Match Hub’s membership package deal are at all times full home inside 60 seconds of slots opening on the app.
Match Hub may even revamp its app to develop into a health tremendous app, an internet platform with focuses on group, customized objectives, on-line exercises, and e-commerce. “The tremendous app is predicted to collect like-minded health communities in Indonesia, finally establishing a hyper-local group in every health club,” stated Timothy.
Partaking on-line health contents may even be out there on the app, consisting of free and premium contents starting from dwell and pre-recorded exercises. Accordingly, since most of Match Hub’s members are new to the health world, there shall be studying instruments on the app to assist them use weights and train correctly.
For comfort causes, the tremendous app may even operate as a market the place exercise fans should purchase bundling packages for on-line and offline health courses, in addition to Match Hub’s in-house merchandise, promoting apparels, wholesome meals, dwelling health gear, and different fitness-related items.
Discover extra info on Match Hub by visiting http://fithub.id or obtain FIT HUB Indonesia app in your cellphones.
About Match Hub
Match Hub is an Indonesian health platform that goals to democratize entry to well being and wellness for everybody via using digital means. Bearing such mission, Match Hub gives a wide range of premium and accessible health services, together with the help of skilled private trainers and exercise contents, at inexpensive costs. At present, Match Hub has health facilities in 6 Indonesian main cities, together with Jakarta, Bandung, Surabaya, Makassar, Manado and South Tangerang.
SOURCE FIT HUB