Identified for its vary of wholesome and toxin-free cookware, the D2C kitchenware model, The Indus Valley, launched its new marketing campaign with Health fanatic and actress, Mandira Bedi.
Who doesn’t need to lead a wholesome way of life? Whereas many people get pleasure from figuring out, adopting wholesome consuming habits and consuming nutritious meals to make sure our well being is undamaged, only some are conscious and spend money on the significance of the proper of toxin-free cookware. Specializing in this message, the most recent marketing campaign by The Indus valley highlights the significance of main a wholesome way of life and attracts a parallel between wholesome cookware and good well being!
The model rolled out a movie with Mandira Bedi sharing the key behind her health as she advocates that cookware issues as a lot because the elements used to arrange meals. And in the case of wholesome cookware, there’s just one title for her, The Indus Valley. With the most effective of custom and science, 100% food-safe and toxin-free, – these components are what make Mandira belief The Indus Valley essentially the most.
The movie explores and emphasises the significance of utilizing the proper of cookware as a sure vary of vessels have a poisonous coating that breaks down at greater temperatures, affecting the standard of the meals. This message is aptly encapsulated within the marketing campaign together with the model’s dedication in direction of making the lives of individuals wholesome.
Talking concerning the marketing campaign, Madhumita, Co-Founder, The Indus Valley says, “Well being and well-being of our clients have all the time been the raison d’être at The Indus Valley, which is why the model takes inspiration from knowledge of historic traditions whereas concurrently embracing trendy know-how to spice up well being by way of our merchandise. By way of our marketing campaign we strike dialog round Mandira Bedi’s health mantra and goal in direction of producing consciousness round wholesome cookware being the important thing to wholesome way of life.