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TikTok is loving Wolf’s Blood Fitness for its women-focused mission

FitnessClerk Staff by FitnessClerk Staff
March 24, 2023
in Diet, Fitness, How to, Improve, Tips & Tricks, Training
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TikTok is loving Wolf’s Blood Fitness for its women-focused mission
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TikTok users can discover every thing from tarot card readings and air fryer recipes to pet clips and how you can grasp the proper break up squat on the app. Deep within the nook of health TikTok, someplace between “shy woman” exercises that hold women out of sight and movies demystifying claims that weightlifting makes girls seem “cumbersome,” is a clip from Wolf’s Blood Health, a boutique gymnasium in San Antonio hellbent on empowering women in the workout world.

Thus far, the video has reached greater than 13,000 TikTok customers, and that is simply likes alone. Gabrielle Foy, who co-owns the Bandera Highway gymnasium with Erik Lewis, is seen getting ready the gymnasium for the day as Cumbia Buena, a tune by Grupo La Cumbia that is gone viral on TikTok, performs.

The video would not expressly share Wolf’s Blood’s mission however TikTok customers picked up on the theme shortly, asking if its unique to girls, about pricing, and extra. 

Wolf's Blood Fitness, created as a safe space for women to workout, is now open at 7007 Bandera Road. 

Wolf’s Blood Health, created as a protected area for ladies to exercise, is now open at 7007 Bandera Highway. 

Courtesy, Wolf’s Blood Health

Foy and Lewis say the thought to open their health enterprise began whereas they had been coworkers at a series gymnasium. When the coronavirus pandemic began in 2020 and compelled the health business right into a hiatus, Foy and Lewis began pondering critically about their enterprise plans. 

Wolf's Blood Fitness, created as a safe space for women to workout, is now open at 7007 Bandera Road. 

Wolf’s Blood Health, created as a protected area for ladies to exercise, is now open at 7007 Bandera Highway. 

Courtesy, Wolf’s Blood Health

Foy tells MySA Wolf’s Blood began as a response to “downside areas” she skilled in bigger gyms as a coach and lady.

“The sexualization, being uncomfortable, being taken benefit of with contracts, and simply the dearth of training,” she explains. “Folks come to private trainers to be helped and be educated, and to not be taken benefit of.”

Wolf's Blood Fitness, created as a safe space for women to workout, is now open at 7007 Bandera Road. 

Wolf’s Blood Health, created as a protected area for ladies to exercise, is now open at 7007 Bandera Highway. 

Courtesy, Wolf’s Blood Health

The enterprise companions launched the primary iteration of Wolf’s Blood in rented areas that at instances felt too cramped. They moved into their 7007 Bandera location in April, giving them extra room to hone in on their mission of empowering girls. Whereas the gymnasium is catered to girls, it is open to anybody. 

The homeowners assume a part of the explanation the video of the gymnasium took off on the platform was the design. Lewis, a Nineteen Eighties child, says he needed to create a gymnasium with imagery that mirrored the energy of ladies. The gymnasium has a Nineteen Eighties theme with scorching pink and teal partitions and logos that look as in the event that they got here out of a comicbook from the period. 

Wolf's Blood Fitness, created as a safe space for women to workout, is now open at 7007 Bandera Road. 

Wolf’s Blood Health, created as a protected area for ladies to exercise, is now open at 7007 Bandera Highway. 

Courtesy, Wolf’s Blood Health

“I grew up enjoying video video games with sturdy feminine protagonists. My favourite film rising up was Aliens with Lieutenant Ripley, so I had nothing however badass sturdy girls to lookup,” Lewis provides. “So I made a decision to sort of run with that concept of constructing our emblem being our superhero lady. She’s sturdy. She’s not dainty. She would not want anybody’s assist.”

Lewis says he and Kyle Hartman are conscious of the struggles girls face within the gymnasium. They’re additionally devoted to creating a cushty atmosphere for all of their shoppers to exercise in. 

@getitwithgab #sanantonio #gymowner #businessowner #personaltrainer #grouptraining #gymtok #fittok #fyp ♬ Cumbia Buena – Grupo La Cumbia

“Our motto right here is ‘no creeps.’ You do not have to fret about that. You are protected, you are able to do a squat, a deadlift,” Lewis says. “The entire concept is a protected spot for for ladies or anyone else who feels that they have been harassed and sexualized on the gymnasium.” 

Foy says along with waking as much as a wave of TikTok notifications on July 6, the day after the video was posted, the gymnasium additionally obtained new requests for consultations. 

Wolf's Blood Fitness, created as a safe space for women to workout, is now open at 7007 Bandera Road. 

Wolf’s Blood Health, created as a protected area for ladies to exercise, is now open at 7007 Bandera Highway. 

Courtesy, Wolf’s Blood Health

Wolf’s Blood gives small lessons led by Foy, Lewis, and Hartman. They’re additionally trying to rent one other feminine coach on the gymnasium. The homeowners level to some perks, like free consultations and late lessons beginning at 9 p.m., that weren’t proven on the viral TikTok. Costs for a category cross begin at $125 a month or $140 a month for private coaching.

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