West Chester-based cofounders Chris Putsch and Shaun Ziegler have been visiting the fitness center a number of occasions per week when the pandemic shut down nonessential companies.
Like many others, they discovered themselves making an attempt to copy the fitness center expertise as greatest they might at house. Putsch, who was recognized early in his life with with sort 1 diabetes, had used train and sports activities to assist regulate his numbers. He labored on the aspect as a private coach and had a handful of shoppers when the pandemic hit the Philly area.
There have been some at-home choices like Peloton and small group health courses, however the expertise of following a exercise plan with shoppers or hitting the fitness center with associates simply wasn’t the identical. He recruited Ziegler that summer season and the pair started work on what’s now often known as Upswing Fitness, a tech resolution to copy group exercises or working with a private coach.
“I needed to have the ability to put my shoppers into a gaggle program that everybody might do on their very own time,” Putsch instructed Technical.ly. “I went on the lookout for a software program, however none of them introduced members collectively the way in which I used to be on the lookout for. They liked with the ability to work together though they have been caught at house.”

A view of the Upswing app. (Courtesy photograph)
So Upswing Health’ platform, which launches to the general public June 1, does simply that. He bought linked with fractional CTO Nico Westerdale, who started work on a platform that may permit trainers to attach with their shoppers and launch health content material to them. Members can comply with a coach free of charge, or subscribe to their “upspace” for unique content material and plans. Members themselves also can good friend one another and comply with progress.
With Westerdale’s assist, the cofounders bought the app to MVP stage and introduced on a dev company for additional iterations.
Putsch and Ziegler “got here with an enormous imaginative and prescient of the product,” Westerdale mentioned. “We made expertise decisions that gave us velocity to market, discussing the tradeoffs of the place we wanted to spend time, versus the place we might go rapidly. Now we’re within the thrilling second of constructing out our personal inner crew, bringing on expert engineers to refine the UX and add in options that our founding trainers are asking for.”
The platform is at present a progressive internet app, however will develop into an iPhone and Android app earlier than their launch to the general public. It’s constructed on React Native, Node.js and saved in Firebase with the objective of being very cell pleasant.
Although Putsch’s background is in worker advantages, he wasn’t too intimidated to enter the tech house, with the correct crew. At the moment, it’s a crew of 4 with gross sales and advertising and marketing and one full-stack engineer beneath Westerdale.
“I’m a fast learner and expertise is throughout us,” Putsch mentioned. “I knew there was one thing right here and that expertise was the answer. If I needed to construct this, I didn’t actually have a selection however to study tech.”
Whereas the platform was initially developed for the trainee-trainer relationship, the consumer base is increasing as they do beta testing to incorporate nutritionists, life coaches and folks working in train for psychological well being therapies. The world seems completely different than when the app’s conception took place in lockdown of 2020, however Putsch thinks that’s factor.
“I would like it to be clear — COVID-19 pressured folks to work out from house and individuals are going again into the fitness center,” he mentioned. “Weren’t strictly an at-home exercise system. You need to use us going into the fitness center and figuring out from house. It’s right here to assist complement these experiences, whether or not you’re coaching in individual, remotely, in a fitness center or at house.”
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