For the seventeenth consecutive yr, Vitamin Retailer, with the steering of a retailer panel, assembled the yr’s finest new pure merchandise.
Seventeen years in the past, Vitamin Retailer (VR) journal determined to honor the yr’s high merchandise by asking for opinions from unbiased pure product, vitamin and complement retailers. The target was for shops to supply suggestions and solutions on a few of the gadgets that made an influence from late 2023 by means of 2024.
The VR editorial employees wish to prolong out sincerest due to not solely the retailers who assisted, but additionally to the producers of the featured merchandise. In no specific order, VR presents the very best new merchandise of 2024!
Nice Naturally — Actual Electrolyte Powders
Actual Electrolytes Hydration+ from Nice Naturally (Inexperienced Bay, WI) is an electrolyte powder centered round entire meals with coconut, celery and cucumber juice as key substances.
With a deal with excessive efficiency, every serving is full of greater than 1,500 mg of complete electrolytes together with 800+ mg of potassium and 125+ mg of magnesium, the corporate mentioned. With a 4 to 1 ratio between potassium and sodium, the formulation assist shoppers restore general mineral stability to assist hydration in addition to cardiovascular, bone and kidney well being.
In accordance with the corporate, the method makes use of premium substances reminiscent of Himalayan pink salt, chelated magnesium and potassium citrate, delivering distinctive efficiency and nice style with none added sugar or synthetic substances.
“The brand new Chill out+ method is entire food-based, with low sugar, excessive efficiency, and purposeful substances like glycine, L-theanine, and lemon balm extract, making it a singular product. I really like how they’re increasing on the recognition of electrolytes in a helpful means, and so they style nice as effectively!” mentioned Alina Hornfeldt, co-owner of Mastel’s Well being Meals in Saint Paul, MN. Actual Electrolyte Powders can be found in 30-serving tubs for an MSRP of $31.50.
For extra info, e-mail info@greatnaturally.com or go to www.greatnaturally.com.
Vibrant Well being — Trilogy
Trilogy from Vibrant Well being (Shelton, CT) combines “the ability of three with the comfort of 1.” Trilogy is a fastidiously crafted important multi-supplement together with 20 billion probiotics, a free fatty acid kind omega-3 oil and a common multivitamin—all in a single capsule, the corporate mentioned.
Trilogy is accessible in each vegan and non-vegan variations and takes the trouble out of sustaining a wholesome life-style whereas supporting elevated power, focus, reminiscence and metabolism, in accordance with the corporate.
“VH’s Trilogy is a good enchancment over the past incarnation of the identical method. It’s a a lot simpler format and an easier promote,” mentioned David Termine, co-owner of Your Well being Issues in Sturbridge, MA. “Considered one of my longest working prospects has added it to his routine and as match as he’s, I feel Vibrant Well being would need to assume their product had one thing to do with it in the event that they noticed him.”
Trilogy is accessible in a 60-ct. bottle (30-day provide) for an MSRP of $55.
For extra info, name (800) 242-1835 or go to www.vibranthealth.com.
EuroPharma — Terry Naturally Pink Sage Plus
EuroPharma (Inexperienced Bay, WI) launched its new Pink Sage Plus for its flagship Terry Naturally model, which options hydroponically grown HRS65 pink sage and HRG80 pink ginseng with out pesticides.
In accordance with the corporate, HRS65 delivers highly effective, cell defending‡ antioxidants that assist wholesome blood vessels and blood stress ranges, wholesome ldl cholesterol and lipid stability,† and nitric oxide manufacturing for optimum blood movement.*
HRG80 is a clinically studied adaptogen to assist keep resilient within the face of stress, a significant factor in coronary heart well being.^ It helps wholesome muscle perform and nitric oxide manufacturing for wholesome power and circulation.*
Invoice Ayzin, proprietor of Wealth of Well being in Idaho Falls, ID mentioned he not too long ago introduced Pink Sage Plus into his retailer and hopes it’s going to do effectively with prospects.
Hornfeldt acknowledged, “Terry Naturally’s Pink Sage Plus combines two highly effective substances—HRS65 Pink Sage and HRG80 Pink Ginseng—to assist hold your coronary heart robust and wholesome. HRS65 Pink Sage is full of antioxidants that defend your cells, assist wholesome blood stress, and promote good levels of cholesterol. HRG80 Pink Ginseng is a pure adaptogen that helps your physique deal with stress, which is vital for coronary heart well being. It additionally helps coronary heart perform and will help increase power and circulation. Collectively, these clinically studied substances make Pink Sage Plus a terrific selection for supporting your coronary heart and general wellness, and we’re excited to have this new product on our cabinets!”
Terry Naturally Pink Sage Plus is accessible in a 30-ct. bottle for an MSRP of $37.95. For extra info, name (866) 598-5487 or go to www.europharmausa.com.
†Helps wholesome ranges already inside regular vary.
^Occasional stress and fatigue.
‡Safety from oxidative stress and injury.
*These statements haven’t been evaluated by the Meals and Drug Administration. This product shouldn’t be meant to diagnose, deal with, treatment or forestall any illness.
NOW Meals — Calm & Focus
Clinically validated for cognitive assist, Calm & Focus with Zembrin^ & GABA from NOW Meals (Bloomingdale, IL) is made to NOW’s well-known excessive requirements.
In accordance with the corporate, Zembrin is an extract of Sceletium tortuosum, an herb historically utilized in South Africa for hundreds of years to assist emotional and psychological well-being.* Trendy scientific research have proven Zembrin can promote a sense of calm whereas enhancing psychological alertness.*
Successfully, it will probably assist preserve emotional stability whereas enhancing sure cognitive features reminiscent of reminiscence and psychological flexibility,* the corporate mentioned. It might additionally assist individuals get to sleep quicker by selling psychological rest with out drowsiness.*
Calm & Focus is accessible in a 60-ct. bottle for an MSRP of $37.99.
For extra info, name (630) 545-9098 or go to www.nowfoods.com.
^Trademark of HG&H Prescribed drugs (Pty) Restricted.
*These statements haven’t been evaluated by the Meals and Drug Administration. This product shouldn’t be meant to diagnose, deal with, treatment or forestall any illness.
Radius Company — Youngsters Tremendous Duper Immuni-Energy Toothpaste
Youngsters Tremendous Duper Immuni-Energy Toothpaste from Radius Company (Kutztown, PA) is specifically formulated to assist kids’s oral well being with a robust mix of immune-boosting substances, reminiscent of elderberry, vitamin C and vitamin E.
The fluoride-free toothpaste helps defend younger smile whereas strengthening tooth enamel with non-nano hydroxyapatite, a pure mineral that safely remineralizes enamel, the corporate mentioned. Not like nano hydroxyapatite, Radius solely makes use of non-nano kinds to make sure security and effectiveness.
It has a kid-approved taste and no synthetic sweeteners, colours or preservatives. It’s the excellent selection for folks searching for secure, immune-supporting oral care in eco-friendly packaging, the corporate mentioned.
Youngsters Tremendous Duper Immunity Energy Toothpaste is accessible in a 2.5-oz. tube for an MSRP of $12.98.
For extra info, name (800) 626-6223 x 1010 or go to www.madebyradius.com.
Peak Protein Inc. — Peak Protein Bars
Peak Protein (Manasquan, NJ) is revolutionizing the protein bar market with its dedication to delivering clear, healthful vitamin with out compromise.
The bars are crafted with solely the best substances, are free from sugar alcohols, soy and synthetic components, guaranteeing each chew is as nourishing because it scrumptious, the corporate mentioned. Not like its rivals, Peak Protein prioritizes actual, pure substances that assist well being and health targets with out sacrificing style, the corporate mentioned.
In accordance with the corporate, its modern method has led to protein bars that aren’t simply nutritious, but additionally “indulgently satisfying,” setting a brand new commonplace within the trade. It’s not simply one other protein barn, however a trailblazer for higher, more healthy snacking.
Ayzin mentioned he was completely satisfied to get the merchandise onto the shop cabinets, including, “The corporate despatched us free instances, which we offered shortly, and which style superior. The substances are clear.”
Peak Protein Bars can be found in 60 g bars for an MSRP of $3.29. They’re additionally out there in bins of 12.
For extra info, name (848) 278-PEAK or go to www.peakprotein.com.
Enzymedica — Fasting Right this moment
Enzymedica’s (Venice, FL) Fasting Right this moment is a three-in-one important method designed to assist intermittent fasting routines with out breaking the quick.* It helps preserve hydration with key electrolytes, guaranteeing shoppers keep energized all through the day,* the corporate mentioned.
In accordance with the corporate, the addition of baobab fiber works to scale back starvation, making it simpler to remain on monitor between meals.* With a mix of 9 important amino acids, Fasting Right this moment additionally promotes muscle well being, preserving the physique robust even whereas fasting.*
Whether or not new to fasting or a seasoned professional, Fasting Right this moment helps shoppers really feel finest whereas optimizing their quick.*
“I feel Fasting Right this moment supplied a a lot wanted instrument for purchasers searching for assist to start intermittent fasting and even those that are skilled with fasting however simply wanted to discover a complement to assist them with the problems linked to intermitted fasting reminiscent of starvation management and hydration, I additionally personally appreciated the added amino acids as effectively,” mentioned Brian Mosser, common supervisor at Get Wholesome in Brooksville and Spring Hill, FL.
Termine added, “As a proponent of intermittent fasting, I made a decision to strive it immediately. At this level utilizing it weekly, I’d should say these guys have a winner and that is coming from somebody who doesn’t even care a lot for pineapple flavoring.”
Renee Southard, proprietor of Natural Market in Gastonia, NC, added, “Enzymedica’s Fasting Right this moment is a good modern product that addresses intermittent fasting diets and is only a actually good hydration product that helps with starvation, in addition to an amino acid complicated that helps muscular well being. Tastes good too!”
Fasting Right this moment is accessible in a 24-serving container for an MSRP of $35.75.
For extra info, name (888) 918-1118 or go to www.enzymedica.com.
*These statements haven’t been evaluated by the Meals and Drug Administration. This product shouldn’t be meant to diagnose, deal with, treatment or forestall any illness.
Bened Life — Neuralli Temper
Neuralli Temper from Bened Life (Fremont, CA) combines the clinically studied probiotic pressure L. plantarum PS128 and clinically studied heat-treated L. paracasei PS23 postbiotic to assist a wholesome stress response, the corporate mentioned.*
PS128 and PS23 complement one another by offering life microbes and heat-treated microbes. Neuralli Temper can be utilized every day and will assist sleep and the bodily stress response, the corporate mentioned.* Two capsules could be taken within the morning for stress and two taken at night time for stress.
Neuralli Temper is accessible in a 60-ct. bottle for a prompt value of $99.
For extra info, go to www.benedlife.com.
*These statements haven’t been evaluated by the Meals and Drug Administration. This product shouldn’t be meant to diagnose, deal with, treatment or forestall any illness.
NutraBio Labs — Beet Root Powder
Elevate your wellness with NutraBio Labs’ (Middlesex, NJ) Beet Root Powder, a premium pure complement full of highly effective nitrates and antioxidants to assist general well being.
In accordance with the corporate, NutraBio Beet Root Powder enhances blood movement, boosts nitric oxide ranges and optimizes oxygen and nutrient transport all through the physique, selling cardiovascular well being and elevated power.
Expertise the scrumptious facet of beet root with NutraBio’s naturally sweetened combined berry taste, making it a scrumptious method to get the complete dose of every day beets, the corporate mentioned. Really feel extra energetic, enhance stamina and revel in faster restoration occasions with this superfood complement.
NutraBio Beet Root Powder is accessible in a 30-serving tub for an MSRP of $19.99.
For extra info, name (888) 688-7224 or go to www.nutrabio.com.
Hint — Shilajit
In accordance with Hint (Ogden, UT), shilajit is a mineral-rich resin discovered on or oozing from rocks within the Himalayan mountains. It has been shaped for hundreds of years by the gradual decomposition of sure vegetation or the motion of microorganisms.
Hint’s nutrient-rich Shilajit comprises 75 % naturally occurring fulvic acid, humic acid and a full spectrum of ionic hint minerals from the corporate’s ConcenTrace. Shilajit has lengthy been utilized in ayurvedic therapeutic to assist power, mind well being, body-mineral stability, immune perform and general wellness, the corporate mentioned.
“Prospects have been asking for a shilajit within the resin kind. Hint Minerals got here by means of once more with one other nice product. The labeling is obvious and concise,” mentioned Holly Prugar, complement supervisor at The Mustard Seed in Watertown, NY.
Hint Shilajit is accessible in a 1.06-oz. (30 g) tub for an MSRP of $38.
For extra info, name (801) 731-6051 or go to www.traceminerals.com.
LifeSeasons — Fruit Increase and Veggie Increase
Fortify your every day eating regimen with fruit and veggie phytonutrients. LifeSeasons’ (Dallas, TX) Fruit Increase and Veggie Increase hosts a potent mix of 19 fruits and berries, and 21 veggies, sprouts and superfoods so as to add selection and vitamins to your eating regimen, the corporate mentioned.
Simply three capsules are the equal of three full servings of fruits or veggies. With distinctive superfoods and energy fruits reminiscent of spirulina, pomegranate and bilberry, being wholesome simply bought simpler, in accordance with the corporate. Strive Fruit and Veggie Increase to reside life to the fullest.
Ayzin mentioned he’s a fan of the merchandise, and it’s certainly one of his high sellers.
Fruit and Veggie Increase is accessible in a 90-ct. (30-day provide) bottle for an MSRP of $34.99.
For extra info, name (469) 833-2924 or go to www.lifeseasons.com.
Historical Diet — Grass-Fed Liver As soon as Each day and Organs Mix As soon as Each day
Grass-Fed Liver and Organs Mix from Historical Diet (Franklin, TN) are full of historical past’s strongest superfoods, designed to revive what trendy diets lack.
In accordance with the corporate, liver is taken into account the highest nutrient-filled superfood on the planet. It’s full of greater quantities of nutritional vitamins and minerals than any muscular tissue and is an unimaginable supply of fat-soluble nutritional vitamins. It additionally has a excessive protein content material, a premium amino acid profile and brings organ-specific vitamins and enzymes. Consuming liver can promote a wholesome liver.
Organs Mix is a full of six organs and glands, bovine liver, ovine liver and bovine coronary heart, kidneys, adrenal and pancreas. These organs and glands had been chosen primarily based on the substances most believed to be missing in on a regular basis eating regimen, the corporate mentioned. The typical eating regimen doesn’t embrace substances like bovine and ovine liver.
In accordance with the corporate, organs and glands from animals are moderately shut in composition to these of people. Animal organs can present vitamins and enzymes extremely particular to the corresponding organ within the human physique, which promotes organ well being and wholesome glandular perform.
“The as soon as every day liver caps off a clear, grass-fed beef liver and lamb mixture. The as soon as every day organs mix comprises six organ substances which can be stuffed with vitamins,” mentioned Prugar. Each Grass-Fed Liver and Organs Mix As soon as Each day can be found in a 30-ct. bottle for an MSRP of $24.95.
For extra info, name (855) 803-1275 or go to www.ancientnutrition.com.
Lily of the Desert — EcoSport and EcoDrink
Lily of the Desert (Denton, TX) unveiled two new hydration merchandise, EcoSport and EcoDrink.
In accordance with the corporate, EcoSport is the last word hydration product for athletes and health fanatics. It’s full of aloe vera, B nutritional vitamins and 470 mg of potassium to maintain individuals hydrated and energized throughout even the hardest exercises. It is available in three scrumptious, sugar-free flavors and has no added caffeine. With Lily’s patented Aloesorb expertise and eco-friendly packaging, shoppers can be ok with EcoSport.
EcoDrink Nutrient Help additionally comprises Lily’s Aloesorb for optimum nutrient absorption and is the proper addition to 1’s every day complement routine, the corporate mentioned. EcoDrink comprises no sugar, no caffeine and no gluten, and is a scrumptious and wholesome selection for on-the-go vitamin. It’s out there in 4 refreshing, all-natural flavors and is available in handy and eco-friendly recyclable packaging.
Each EcoSport and EcoDrink can be found in a 24-ct. field for an MSRP of $24.99.
For extra info, name (940) 566-9914 or go to www.lilyofthedesert.com.
Important Planet — Intense Care Probiotic+ Line
Important Planet’s (Palm Harbor, FL) new Intense Care Probiotic+ line is for intense situations. The brand new line is formulated with clinically studied strains for particular situations.
Very similar to our personal digestive techniques, Intense Care comprises all 4 biotics—prebiotics, probiotics, postbiotics and parabiotics. Intense Care provides full assist for digestive care in a every day probiotic, the corporate mentioned.
Intense Care is obtainable in each shelf steady and cooler formulations supporting the next situations: Mind + Temper, Colon + Constipation, Gasoline + Bloating and Vaginal pH + Urinary.
“I’ll say the Important Planet Vaginal pH + Urinary Probiotic has been a tremendous new product launch this yr for our shops. Prospects have been giving us superb testimonials on its effectiveness for his or her problems with UTI and different urinary points,” Mosser mentioned.
Southard added, “I really like the brand new Intense Care Probiotic+ merchandise from Important Planet. There are 4 SKUs, however my favourite is the Mind and Temper! It comprises prebiotics, postbiotics and parabiotics which is one thing distinctive to Important Planet.”
Intense Care Probiotic+ Line is accessible in 30-ct. bins for an MSRP of $52.99.
For extra info, name (800) 938-8482 or go to www.vitalplanet.com.
Reliance Nutritional vitamins — Personal Label Hydrate! and Magnesium Stick Packs
As a market chief in non-public label dietary supplements, Reliance Nutritional vitamins (Edison, NJ) is concentrated on delivering on-trend merchandise to their non-public model prospects. In accordance with the corporate, there’s a rising shopper demand for smaller or particular person packs to scale back product waste and supply on-the-go comfort. Stick packs are light-weight, handy and extremely transportable.
The hydration market continues to expertise monumental development fueled by formulation, style and supply improvements. Reliance’s Hydrate! stick packs are designed to offer shoppers with straightforward, on-the-go entry to fast-acting electrolyte replenishment, power boosting, improved endurance and supporting restoration, the corporate mentioned. Every stick pack comprises 5 key electrolytes for optimum hydration. Hydrate! is accessible in scrumptious Tropical Splash and Berry Blast flavors.
Reliance additionally launched its new MagnaCalm stick packs for fast-acting stress reduction and rest assist. It’s a extremely absorbable drink combine that’s expertly formulated to assist calmness with a mix of 350 mg of magnesium citrate and 50 mg of AlphaWave L-theanine, the corporate mentioned. Is dissolves shortly in water and is accessible in Pure Berry and Lemon Squeeze flavors.
“These easy-to-use stick packs are nice for purchasers. The brand new stick packs provide comfort, high quality, and portability,” Prugar mentioned.
Hydrate! is accessible in a 20-ct. tub for an MSRP of $24.90. MagnaCalm is accessible in a 20-ct. tub for an MSRP of $19.90.
For extra info, name (800) 848-0089 or go to www.reliancevitamin.com.
