Wellful Inc. Acquires Historical Diet Model

On Jan. 7, Wellful Inc. (Charlotte, NC) introduced its acquisition of Historical Diet (Franklin, TN) from VMG Companions, Hillhouse Funding and different holders.

Wellful combines superior e-commerce expertise with scientifically formulated answer to assist customers stay happier and more healthy lives throughout its vitamin, complement and meals merchandise, the corporate mentioned.

“We’re thrilled to convey Historical Diet onto the Wellful platform. The Historical Diet group has carried out an outstanding job of constructing a scaled model with appreciable future development potential. Historical Diet basically stands for one thing inside the trade and delivers actual outcomes to its clients. We’re very excited to additional strengthen the model and to broaden the product portfolio that clients have come to know and belief,” mentioned Wellful CEO Brandon Adcock.

In accordance with the corporate, the acquisition of Historical Diet will additional strengthen Wellful’s omnichannel presence within the vitamin, mineral and complement (VMS) classes. It should additionally enable the corporate to broaden its distribution footprint into the pure retail channel.

“I’m pleased with how far Historical Diet has are available our mission to Save the World with Tremendous Meals and look ahead to seeing our revolutionary merchandise change into a staple in each North American family and past. I’ve appreciated the partnership with VMG and Hillhouse Funding in serving to us construct one of many main manufacturers within the pure merchandise trade,” mentioned Historical Diet Co-founder Jordan Rubin.

Dr. Josh Axe, co-founder of Historical Diet, added, “I’ve devoted my life to educating others on obtain their well being goals and Historical Diet has been an unimaginable platform to assist convey this dream into actuality. VMG and Hillhouse Funding introduced instrumental sources in serving to us obtain our targets.”

Colt Morton, CEO of Historical Diet, will proceed to guide the enterprise as a subsidiary of Wellful.

“I couldn’t be prouder of what our group has achieved and the momentum we proceed to expertise because the fastest-growing VMS model within the pure channel,” Morton mentioned. “Partnering with Wellful marks an thrilling new chapter in our journey. Wellful’s sources and our shared imaginative and prescient for innovation place Historical Diet to convey our mission to much more individuals whereas staying true to the values and tradition which have introduced us right here.”

For extra data, go to www.wellful.com or www.ancientnutrition.com.