When Carolina Lopez was 10, she and her sister fled Colombia on the ground of a taxi with their mom within the trunk to flee guerrilla warfare and violence. Her mom stayed behind for 5 years, risking her life to supply for her daughters who moved to the U.S. seeking a greater future.
Regardless of the space, the household stayed linked, bonding day by day via their skincare routines and significant telephone conversations. Skincare grew to become Lopez’s sanctuary, however chemical-filled merchandise triggered extreme rashes and irritation, turning it right into a supply of ache. She knew she wasn’t alone on this battle, so she went on a mission to discover a answer.
Her journey led her again to Colombia on a visit to the Amazon together with her cousin. It was there she discovered a couple of distinctive ingredient, and together with her background in chemical and materials science engineering, she used her experience to develop and formulate skincare merchandise that bridge the hole between delicate pores and skin and hyperpigmentation.
Query: You’ve gotten a background in chemical engineering. How does that provide help to develop your merchandise?
Reply: With my background in chemical and supplies science engineering, I’ve developed a deep understanding of how components and supplies work collectively to create revolutionary skincare options. Chemical engineering geared up me to research ingredient interactions, making certain they’re secure and efficient. At BEJOU, we tackled the problem of formulating for delicate pores and skin and hyperpigmentation—two issues that always battle. Merchandise for hyperpigmentation are usually too harsh for delicate pores and skin, whereas gentler formulations not often deal with pigmentation successfully.
Query: What led as much as your resolution to create the BEJOU model and develop into an entrepreneur?
Reply: I by no means thought I might develop into an entrepreneur till I discovered myself on the trail to creating BEJOU. My journey started with my very own battle with sensitivity. Skincare merchandise that have been supposed to assist triggered extreme rashes, hives, and irritation. My battle grew to become deeply private as I handled three continual situations: bronchial asthma, allergy symptoms and delicate pores and skin. Realizing I wasn’t alone sparked my mission to discover a answer.
A turning level got here throughout an unplanned journey to the Amazon with my cousin. There, I used to be launched to Chontaduro, a fruit utilized by native tribes of their rituals. Initially hesitant to strive it due to my delicate pores and skin, I used to be amazed by its soothing properties—even assuaging mosquito bites. Intrigued, I introduced this discovery again to my lab to discover its potential.
On the time, I used to be working within the tech business, and BEJOU was a ardour challenge I pursued evenings and weekends.
Query: For retailers interested by carrying your merchandise, please clarify what makes them distinctive.
Reply: BEJOU is a science-driven skincare model for delicate pores and skin and hyperpigmentation, combining secure components, superior formulations and sustainable design. Chontaduro, generally known as First Nature’s retinol from Latin America, is a key part. Native to Colombia, this fruit is wealthy in nutritional vitamins C and A, appearing as an antioxidant to brighten pores and skin, cut back irritation and promote a wholesome pores and skin barrier. Every product gives seven advantages in a single from brightening, decreasing darkish spots, defending from blue gentle and environmental harm, hydrating, supporting microbiome well being and selling age-defying results.
BEJOU prioritizes sustainability with refillable or compostable packaging and an opulent unboxing expertise designed to open like a blooming flower. Our merchandise are natural, hypoallergenic, vegan, made for delicate pores and skin, gluten free, dermatologist-approved, women-owned and BIPOC-led, making certain everybody can get pleasure from efficient skincare with out compromising their well being or the planet.
Query: Please present suggestions for retailers for discussing the model with prospects and the product promoting factors.
Reply: When introducing BEJOU to prospects, give attention to its skill to deal with delicate pores and skin and hyperpigmentation successfully and safely—two issues not often addressed collectively in conventional skincare. Spotlight that many merchandise concentrating on hyperpigmentation (darkish spots, discoloration, effective strains and wrinkles) can irritate delicate pores and skin, however BEJOU bridges this hole with its light but efficient formulations.
Spotlight Chontaduro, a fruit native to Colombia and the primary Latin American pure retinol, which is central to BEJOU’s effectiveness. Clarify the way it brightens pores and skin, reduces darkish spots, protects in opposition to blue gentle and environmental harm, and minimizes effective strains whereas selling a wholesome pores and skin barrier. Point out BEJOU’s proprietary Latin American Advanced, which amplifies its skill to ship seven advantages in a single whereas celebrating South American tradition.
Share BEJOU’s certifications, together with natural, vegan, hypoallergenic, gluten free, dermatologist-approved and secure for delicate pores and skin. Spotlight its suitability for numerous pores and skin varieties, resembling regular, mixture, dry, oily and blemish-prone pores and skin. Moreover, showcase BEJOU’s sustainable and its luxurious unboxing expertise that opens like a blooming flower, combining class with mindfulness.
