Since his appointment as CEO of The IRONMAN Group in early 2024, Scott DeRue has launched into a transformative journey that goes past sensible management. Over the previous a number of months, DeRue has immersed himself absolutely into the world of IRONMAN endurance occasions, not simply as an government, however as a bodily participant too. Because of this, M&F had been excited to sit down down with the boss to learn the way he got here to his present position, how he juggles coaching with enterprise targets, and what the longer term holds for endurance sports activities usually.
By participating with the athletes and even participating within the occasions, you’ve positioned your self as the best man to foster IRONMAN’s fame as a worldwide chief in endurance occasions. However what led you to your present position as CEO?
I had the privilege of serving because the Dean of the Enterprise Faculty on the College of Michigan. It was an incredible honor and a privilege to have the ability to work with college students from all over the world. I then had the chance to go function President of Equinox (the luxurious health and well being membership firm) the place I used to be a part of a unprecedented workforce that rebuilt following the pandemic. All my previous profession strikes have been centered on creating experiences for those who assist them live healthier, happier, and more joyful lives.
So, when The IRONMAN Group referred to as and was eager about what my imaginative and prescient could be for a way we may remodel the athlete expertise and actually take it to the subsequent degree, I knew we might be an amazing match – for not solely what The IRONMAN Group can do, but in addition the facility of endurance sports activities throughout all disciplines. As a runner, cycler, mountain biker, and general endurance athlete who’s adopted The IRONMAN Group for a few years, they’d me at hiya!
How would you greatest sum-up the IRONMAN model to newbies?
The IRONMAN Group creates experiences that encourage. If you wish to problem your self, if you wish to uncover your true potential, if you wish to expertise the enjoyment that comes from reaching one thing that possibly you didn’t even assume was potential, competing in considered one of our portfolio’s races is for you!
When did your personal love of endurance sports activities start?
I grew up in North Carolina and performed conventional American sports activities similar to basketball and soccer. It wasn’t till faculty that I acquired into lengthy distance operating and endurance sports activities. Throughout faculty, I discovered some mates who had been runners and so I began operating with them. As my profession began to unfold, I acquired eager about mountaineering, and for the final twenty years, I’ve had the chance to climb the tallest mountains on this planet. (In March, DeRue is hoping to finish his aim of climbing his seventh summit).
I began operating lengthy distances and getting extra into endurance sports activities to coach for mountaineering. What I got here to study myself is that I like the ‘pleasure of stuff’. I like the coaching course of as a lot, if no more, than the precise vacation spot or the race itself. It was once I began getting severe about mountaineering that I discovered a love for endurance sports activities, and I accomplished the Gobi March Ultramarathon in 2023.
You additionally tackled your first IRONMAN occasion throughout your first yr as CEO in 2024. How do you handle coaching alongside your online business position?
In October, 2024, I accomplished my first occasion at our half-distance IRONMAN 70.3 North Carolina triathlon in 5:45:08. Like lots of our athletes, we’re juggling many balls within the air on the identical time. Before everything, it’s vital to have a workforce round you that’s supportive in you reaching your objectives, even when these objectives are troublesome and embody making sacrifices. I rise up early within the morning. I typically come house late at evening. I’m coaching earlier than or after work. Everyone has their very own model of coaching.
Completely. Can we dig into how you want to coach?
I take pleasure in operating lengthy distances with out a route or a vacation spot in thoughts, and I particularly love operating within the mountains or alongside the water in Florida. I’ve actually got here to develop a love for biking that I didn’t know I had. I’d never really cycled before beginning to prepare for my first IRONMAN 70.3 triathlon, so I acquired a motorbike and like lots of our first timers, simply began and figured it out alongside the best way. You ultimately discover some mates to coach with who provide you with recommendation. Operating for me is my first ardour, however I actually got here to like biking — going out on a Saturday and using for a couple of hours across the islands of Florida.
The swimming portion was more durable for me however some of the useful issues was our partnership with TriDot, a digital coaching platform. I used it to personalize my teaching and training, so I didn’t have to consider my plan. It was personalised to me and even when I missed a day, it might replace routinely.
I normally prepare 4-5 instances every week. When I’m actually targeted and when I’ve a particular aim in thoughts, my coaching can go as much as six days every week. My periods throughout the week might be about an hour a bit after which on the weekends I’ll prepare for a couple of hours.
Has the IRONMAN neighborhood impressed you to push more durable after your first yr?
I’m fortunate to witness so many inspiring athletes and a few of the most inspiring moments come from these final hours on the IRONMAN end line. I bear in mind the primary triathlon I went to was the Anzco Meals IRONMAN New Zealand, again in March 2024. One of many final finishers was a extra senior athlete who, the earlier yr, had missed the end cut-off time by a few minutes however this time he crossed the road with simply seconds to spare. That’s a second I’ll always remember!
Watching Billy Monger set a file because the quickest double amputee at this previous yr’s IRONMAN World Championship in Kona was extremely inspiring too. Having the ability to perceive his journey and getting to satisfy him and see simply how humble he’s and the way devoted he’s to inspiring others was unimaginable. We’ve got athletes who overcome all several types of obstacles in life.
Taking a look at UTMB World Collection this previous yr, Vincent Bouillard, who received the lads’s race, will not be even an elite skilled athlete. He’s a HOKA worker. That will be the equal of an IRONMAN worker going and successful the IRONMAN World Championship. Insane! Katie Schide additionally smashed the file for the ladies’s division, which was unimaginable to witness.
There are such a lot of athlete tales throughout triathlon and path operating. That’s one of many joys of being on this position and having the privilege to be a part of this workforce. I like attending to witness these tales first-hand and attending to know these athletes. Engaged on the bottom, you get to understand and perceive their journeys and the way exhausting they’ve labored to get to that second with all of the people who have supported them.
Sports activities unites so many individuals! So, again to your online business position, what do you assume the way forward for endurance sports activities appears like?
I’m extremely optimistic. In some ways, we’re in an expertise financial system versus only a consumption financial system lately. In endurance sports activities, and particularly participation sports activities, we’re making a platform for experiences that folks discover goal and which means in and wish to be part of. I’m additionally very optimistic as a result of persons are investing in their very own well being and wellness to a higher diploma than ever earlier than. 5-to-ten years in the past, no person was speaking about longevity.
Now all people’s speaking about it and we’re seeing athletes change into in a position to carry out at a better degree for much longer and later of their careers. And that’s true not just for professionals, however our beginner and age group athletes as nicely. These are robust tailwinds for the way forward for endurance sports activities as a result of we’re a platform for folks to higher themselves and to put money into their very own well being, wellness and health on the identical time!
To become involved in IRONMAN go to: https://www.ironman.com/ and to comply with Scott DeRue’s progress on Instagram click on right here https://www.instagram.com/scottderue/?hl=en
