Two years in the past, NOW (Bloomingdale, IL) gave shoppers 19,000 causes to really feel good spending much less on their dietary supplements primarily based on the variety of high quality assessments carried out every month. That message has confirmed extremely efficient, producing elevated in each aided and unaided model consciousness, and model utilization.
Since then, NOW has elevated its month-to-month high quality testing to 31,000, reflecting its robust dedication to product security and high quality. In Could 2025, NOW launched its newest client promoting marketing campaign titled “It’s A Wholesome Obsession.”
In response to the corporate, the marketing campaign demonstrates how NOW scientists have taken their obsession about high quality to a brand new degree. The promoting takes viewers inside NOW’s labs to point out how obsessive the scientists actually are, which incorporates the tagline “High quality Obsessed. Priced Much less.”
“Many complement manufacturers make high quality claims. NOW didn’t simply wish to inform folks; we wished to jolt folks into understanding the magnitude of the standard of NOW dietary supplements. And this strategy is working,” stated Amber Cerda, director of promoting at NOW. “Since we began focusing our promoting on our high quality efforts and worth, our model consciousness and utilization numbers, in addition to search impressions, have all elevated. And now that the variety of high quality assessments we conduct is up, you may see why we’re obsessed in regards to the launch of the most recent section of this marketing campaign.”
For extra data, go to www.nowfoods.com.
