Contract complement producer Vitaquest Worldwide (West Caldwell, NJ) launched its High 2026 Dietary Complement Tendencies Report.
The report reveals plant-based proteins and nootropics shall be among the many quickest rising tendencies in 2026. Different key progress areas embody sports activities vitamin, intestine well being, longevity, ladies’s well being and hydration.
Along with the particular complement tendencies, there may even be a number of manufacturing tendencies that can form the business. Based on the report, powders and capsules confirmed an upward development with an 8 p.c enhance and a 5.3 p.c enhance, respectively. Gummies notably skilled an 8 p.c decline and tablets decreased 0.9 p.c.
“For manufacturers seeking to optimize product format based mostly on shopper preferences, powders and capsules are at the moment probably the most promising typical choices. Issue swallowing drugs and capsule fatigue are main shoppers to hunt different supply codecs, akin to chewable, effervescent and fast-melt tablets,” stated Lauren Samot, RD, business innovation chief at Vitaquest.
Vitaquest additionally noticed a number of shopper tendencies akin to in search of customized dietary supplements that cater to particular person, distinctive well being wants. Companies akin to DNA, life-style and microbiome analyses, and wearable units such because the Oura Ring and Apple Watch could assist present steerage on customized dietary supplements. Shoppers also can search for dietary supplements formulated with a deal with demographic and condition-specific or lifestyle-specific issues.
“With class progress in these areas and rising demand for superior supply types, the market is turning into each extra progressive and aggressive,” stated Vitaquest President and CEO Patrick Brueggman. “More and more knowledgeable shoppers favor merchandise combining efficacy, transparency, and comfort. By aligning product growth with rising science, evolving shopper preferences, and validated high quality requirements, firms can place themselves for fulfillment within the subsequent wave of complement innovation.”
For extra data and to learn the complete report, go to www.vitaquest.com.
