In keeping with the American Botanical Council (ABC)’s 2024 Herb Market Report, retail gross sales of natural dietary dietary supplements in america reached a file $13.231 billion in 2024. Shoppers spent $680 million extra on natural dietary supplements in 2024 than 2023, a 5.4 p.c improve, and the second consecutive yr of progress following a slight post-pandemic decline in 2022.
The report is predicated on U.S. retail gross sales information offered by Diet Enterprise Journal (NBJ) and SPINS. It displays U.S. gross sales of dietary dietary supplements wherein the desired herb, mushroom or associated substance is the first ingredient. It doesn’t embrace natural teas, cosmetics or over-the-counter medicines containing botanical drug substances, in accordance with ABC.
In keeping with the report, in mainstream retail, psyllium remained the top-selling natural complement for the third consecutive yr with about $290 million in gross sales. “Mushrooms (different)”—a class that features mushrooms and different fungal dietary supplements not tracked by SPINS—entered the mainstream channel’s “Prime 40 Listing” for the primary time in 2024 after a 76 p.c gross sales improve. Beet root, rhubarb and St. John’s wort had double-digit gross sales will increase and gingko noticed the sharpest gross sales decline.
In keeping with the report, within the pure expanded channel, turmeric (together with curcumin) remained the top-selling natural complement with $37.1 million in 2024, a slight lower from 2023. The fastest-growing ingredient was “algae (different),” gross sales of which greater than doubled. Mullein, morinaga and rhodiola additionally had notable beneficial properties whereas wheatgrass and barley grass had the biggest decreases.
“After a uncommon gross sales decline in 2022 and modest progress in 2023, the 5.4 p.c improve in natural complement gross sales in 2024 suggests the market could also be returning to regular, sustainable progress,” stated Tyler Smith, managing editor of ABC’s HerbalGram and writer of the report. “Robust gross sales of dietary supplements marketed for cardiovascular and cognitive well being replicate ongoing shopper curiosity in wholesome growing old, whereas rising curiosity in versatile substances like algae and mushrooms exhibits how comfort and broad wellness attraction are shaping buying choices.”
“As soon as once more, the ABC Herb Market Report paperwork in nice element the virtually constant improve in shopper demand for natural dietary dietary supplements,” added ABC Founder and Govt Director Mark Blumenthal. “As we’ve proven for over 30 years, a rising physique of hundreds of thousands of health-conscious customers has indicated their robust curiosity in protected, pure, and useful natural dietary supplements for an increasing vary of well being situations. That is a permanent pattern, not a fad. Natural drugs and natural dietary dietary supplements have grow to be an vital element of knowledgeable self-care.”
For extra data and to learn the total report, go to www.herbalgram.org.
