On June 4, Dr. Bronner’s (Vista, CA) transferred possession of its Magic All-One Chocolate line to Magic Chocolate Inc. Efficient Might 2025, the chocolate will now be often called “Magic Chocolate” and Dr. Bronner’s firm title will now not seem on the packaging.
Based by Swiss chocolatier Maestrani Schokoladen and Theo Chocolate Co-founder Joe Whinney, Magic Chocolate Inc. will advance the mission of Magic Chocolate underneath a brand new model whereas taking on all enterprise and distribution operations.
Since launching Magic Chocolate in 2021, Dr. Bronner’s has transformed greater than 5,000 acres of typical cocoa fields in Ghana and Côte d’Ivoire (Ivory Coast) to be Regenerative Natural Licensed, supporting an estimated 954 farmers who’ve improved soil fertility and elevated crop yield, the corporate mentioned.
“During the last 4 years, we realized that as an organization whose major enterprise and model place is soapmaking, we will’t scale our chocolate line quick sufficient. We’ve made plenty of constructive affect and are immensely pleased with our success to-date. Now, the product line will profit most from having chocolate specialists on the helm. Whereas we didn’t initially think about ourselves as incubators versus long-term stewards, transferring possession to Magic Chocolate Inc. is the easiest way to develop and scale the initiative in the long run,” mentioned David Bronner, cosmic engagement officer (CEO) of Dr. Bronner’s.
Dr. Bronner’s mentioned it believes Magic Chocolate Inc. is greatest positioned to extend demand for the chocolate line and drive extra necessary. The brand new homeowners will advance the road by way of new product improvements and enhance market funding whereas rising the provision and demand for Regenerative Natural Licensed components, the corporate mentioned.
“It’s an honor to be a part of the staff main Magic Chocolate Inc.,” Whinney mentioned. “Dr. Bronner’s visionary Regenerative Natural Licensed chocolate sourcing has raised the bar for the complete chocolate business, and we’re excited to proceed setting a brand new commonplace of excellence. We’re dedicated to rising this chocolate line by way of funding, innovation, and plenty of exhausting work—all whereas modeling the best commonplace of moral enterprise practices in sourcing and manufacturing.”
For extra info, go to www.magicchocolate.com or www.drbronner.com.
