On July 2, the Pure Merchandise Affiliation (NPA) launched a complete financial evaluation demonstrating that the Annex II tariff exemptions granted below the 2025 reciprocal tariff system generate between $218-$247 million in direct value financial savings for the dietary complement trade over a span of 69 days.
The research highlights the vital position these exemptions play in stabilizing provide chains, preserving progress and supporting American customers’ entry to important well being merchandise, NPA mentioned.
The Annex II exemptions have been applied by President Donald Trump in April 2025. Varied dietary complement substances have been exempted from a baseline 10 % advert valorem tariff, recognizing their non-pharmaceutical standing, excessive import dependency and vital client affect. Components corresponding to CoQ10, creatine and L-theanine have been protected, stopping provide chain shortages and worth surges.
The research findings confirmed $5.97 million month-to-month financial savings on CoQ10 alone, stabilizing retail costs and guaranteeing affordability for customers counting on cardiac and/or wellness formulations.
The exemptions created an 18- to 24-month window for trade leaders to spend money on home manufacturing, diversify provide sources and pursue long-term legislative reforms. The research used customs knowledge, worth elasticity fashions and trade surveys to quantify financial savings and forecast future eventualities, NPA mentioned.
“We’re proud that our sustained advocacy and strategic engagement with the administration have delivered tangible financial aid and safeguarded client entry to pure well being merchandise,” mentioned Daniel Fabricant, PhD, president and CEO of NPA. “These exemptions not solely present fast value financial savings but additionally supply a vital alternative to strengthen home manufacturing and modernize commerce insurance policies for the dietary complement trade.”
For extra data, go to www.npanational.org.
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