On June 9, The Vitamin Shoppe (Secaucus, NJ) unveiled its Well being & Wellness Report 2025, an in-depth, data-driven take a look at the evolving priorities, preferences and behaviors shaping the wellness {industry}.
Now in its fourth 12 months, the report combines proprietary gross sales and search insights from greater than 600 retail areas, The Vitamin Shoppe web site, industry-wide information from SPINS and evaluation from a survey of two,000 U.S. adults carried out by Talker Analysis.
The report reveals a contemporary wellness shopper who is extremely engaged, knowledgeable and innovation pushed. A number of the key highlights embrace:
- 69 p.c of People take dietary dietary supplements to assist well being objectives together with bettering power (49 p.c), immunity (38 p.c), cognitive operate (37 p.c) and bone well being (35 p.c)
- 66 p.c are actively making an attempt to eat extra protein and in search of on-the-go codecs that prioritize style and comfort
- 35 p.c are already utilizing synthetic intelligence (AI) to handle or study their well being. One other 27 p.c are contemplating doing so
- 15 p.c cite TikTok as a supply of discovery, however 30 p.c cite pals, 29 p.c cite information media and 21 p.c cite advertisements
- 59 p.c charge medical doctors as “very reliable” in comparison with solely 11 p.c for influencers.
“At The Vitamin Shoppe, we’re right here to assist each buyer on their journey of lifelong wellness, whether or not they’re simply beginning out or optimizing a longtime routine,” mentioned Sharon Leite, CEO of The Vitamin Shoppe. “Our Well being & Wellness Development Report 2025 presents a transparent take a look at the merchandise, elements, and improvements shaping how folks care for his or her well being immediately. This annual report is each a information for shoppers navigating a fast-changing wellness panorama and a strategic useful resource for manufacturers looking for to remain aligned with evolving shopper attitudes and behaviors.”
In line with the report, the highest 5 well being and wellness tendencies are:
- Protein is evolving into way of life diet
- NAD+ goes mainstream and changing into a long life important
- Peptides are redefining muscle well being and restoration
- Complement supply codecs are modernizing
- Shilajit is changing into extra mainstream
“These 5 high tendencies outlined in our Well being & Wellness Development Report 2025 mirror a shopper centered on optimizing each each day efficiency and longer-term healthspan,” mentioned Muriel Gonzalez, president of The Vitamin Shoppe. “From the innovation of superior compounds like peptides and NAD+, to the rising demand for handy, on-the-go protein codecs and fulfilling complement supply techniques, we’re seeing an ongoing shift towards customized wellness selections which are rooted in scientific efficacy and fashionable way of life integration.”
For extra data and to learn the total report, go to www.vitaminshoppe.com.
